CV OF AMATEUR

52˚48’ N, 13˚44’ E

Jose Bessega and Ivo Pallucchini, a.k.a. AMATEUR, are an Argentine creative director duo based in Berlin. Since 2013, they have collaborated with creative studios and leading agencies, including McCann London, Mother London, TBWA/Neboko, 72andSunny Amsterdam and Uncommon London. Known for translating strategy into bold, provocative visual communication, they bring a highly conceptual, hands-on approach to every project. Their work sits at the intersection of storytelling, culturally relevant ideas and craft.

Alongside commercial projects, they develop self-initiated work that explores social issues and sparks collective conversation, using these projects as a space to experiment, explore ideas and develop their own creative voice.

Their global perspective has led them to collaborate across advertising, design, fashion, music, film and architecture, with brands including Adidas, Nike, Samsung, Netflix, Audi and Chivas Regal, as well as cultural figures such as David Beckham, Lisa Manoban, Maisie Williams and Camila Cabello.

Their work has been recognized internationally by Cannes Lions, The One Show, New York Type Directors Club (TDC), Tokyo Type Directors Club and the Latin American Design Awards (LAD). It has also been featured in publications such as It’s Nice That, Creative Boom, Computer Arts, The Brand Identity and AIGA. They have been invited to exhibit and speak internationally, including in Tokyo, Lima, Manchester, Vienna, Hamburg, Munich, Zurich and also at Bauhaus University Weimar.

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Contact

hello(at)amateur(dot)rocks

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Awards

Selected Press and Interviews

"AMATEUR(DOT)ROCKS Tries to Put Faith Itself in a Tincture Bottle" The Dieline (US), August 14, 2024
"Sarcastic Branding and Creative Direction in Modern Design" Abduzeedo (US), July 11, 2024
"You’ve got to have Faith: AMATEUR(DOT)ROCKS’ tiny bottle brimming with ‘faith’ will get you thinking" The Brand Identity (UK), July 03, 2024
“Amateur(dot)rocks on the power of graphic design to incite political, social and cultural changes” It’s Nice That (UK), October 9, 2019
“Branding that's literally so lit it's on fire” Creative Boom (UK), February 18, 2020
“Daft studio name, very smart campaign for Adidas” Creative Boom (UK), April 8, 2019
“Jose Bessega & Ivo Pallucchini” Muse by CLIO (US), May 15, 2020
“A studio that helps clients think creatively also needs a good skin” TOPYS (China), April 30, 2019
“TDK Awards ’17 Winners, AMATEUR(DOT)ROCKS” The Design Kids (Australia), April 30, 2018
“The bold graphics of Amateur(dot)rocks” OSSO Magazine (Italy), October 4, 2017
“Amateur(dot)rocks’ identity for Studio Lore is based around a phonetic alphabet-inspired typeface” The Brand Identity (UK), December 18, 2020
“From Argentina, Amateur(dot)rocks, a nomad design duo who wanders around the world” Amix (Japan), October 17, 2020
“Each of These Beers Come With a Unique Label To Match Their Personality”, The Dieline (US), September 21, 2017
“adidas Decode Posters UB19” Ads of the World (US), April 28, 2019
“9 design trends that defined the year of rebellion” Creative Bloq (UK), December 19, 2019
“Festival Periferia by Amateur(dot)rocks” The Brand Identity (UK), February 15, 2019
“Adidas posters picked up from the junk pile are quite advanced” TOPYS (China), April 30, 2019
“Amateur(dot)rocks: Visual identity for Studio Lore” North East (Japan), October 28, 2019
“Amateur(dot)rocks – Kerze, The Brewing Family” World Brand Design, October 11, 2017
“Amateur(dot)rocks – Kerze, The Brewing Family” Packaging of the World, September 20, 2017
“No. 157: a Magazine of Magazines, Daring Dystopian Comics, a New ravelogue from Louise Fili + more” AIGA Eye on Design (US), September 1, 2017
“Monet Urban” Mindsparkle Mag (Germany), May 29, 2018

Talks, Exhibitions & Workshops

Jury, Latin American Design Young Talents, 2023
Tokyo Type Directors Club 2021 - Exhibition, Ginza Graphic Gallery, Tokyo, Japan, April 01 - May 29, 2021
Projektil Festival 2019 - Speaker & Workshop, Bauhaus University, Weimar, Germany, June 21 – June 23, 2019
Latin American Design Festival 2018 - Speaker, Lima, Peru, March 10, 2018
Moon Exhibition 2018 - Exhibition, Forward Festival, Vienna, Hamburg, Munich & Zurich, April – July, 2018
Then There Was Us - Exhibition, Fred Aldous, Manchester, UK, June, 2018

Selected Publications

GRAPHIC FEST 2, Identities for Festivals & Fairs, Victionary, Hong Kong, 2024
TOKYO TDC Vol.32, The Best International Typography & Design, DNP Arts Communications, Japan, 2022
BranD No.55 — Designer vs Foreign Typography, SendPoints, China, 2021
The 41th Annual of The Type Directors Club-The World’s Best Typography, Verlag Hermann Schmidt, Germany, 2021
Dot Line Shape - The Basic Elements of Design and Illustration, Victionary, Hong Kong, 2020
Optimum Type - Custom Typography Design & Application, Sandu, China, 2020
Computer Arts Issue 299, Future Publishing Ltd, UK, 2019
Indie Type — Typeface and creative font application, Sandu, China, 2019
Brewed For Taste — Beer Labels Around The World, SendPoints, China, 2019
BranD No.37 — Just My Type, SendPoints, China, 2018
Remarkable Graphic Styles — Rough, SendPoints, China, 2018
Music & Design — Inspire意念圖誌, China, 2018
Latin American Awards Book 2016, Lima, Perú, 2016
It’s My Type, SendPoints, China, 2016
Enjoy Your Stay - Branding for hospitality, SendPoints, China, 2016

Selected Clients

adidas
adidas Originals
Audi
British Airways
Chivas Regal
FC Bayern Munich
Highsnobiety
Lynk & Co
Netflix
Nike
Olipop
PepsiCo
Samsung
Zalando